I have chosen to monitor Heirlooms Ever After social medias
A brief explanation with four reasons why it is important to monitor the competitor’s use of Social Media
To get a good idea as to what works and what doesn't on social media, gathering information about the type of pictures, hashtags and adverts that get the most positive response.
To see what other companies are doing on social media so you can be competitive and keep up to date with the latest trends on social media.
Important so you can monitor the activity and see how people respond to various posts, what is popular and what works and what doesn't.
One observation about the competitor’s website
The layout of the website is very clean and simple, making it easy to navigate around it, this has been accomplished by organising the products into different categories which is seen below. It is important that customers can navigate around the website easily as it makes their experience better.
Review of their use of social icons on their website
Down at the bottom of the page all of the business' social media platforms are shown with the various icons, showing customers where you can engage with the business and find more out. All have links so you can click on the icon and it will take you to heirlooms ever after social media pages.
Review of their use of each social tool used review of conversations for each tool
Overall each social media tool is used efficiently by the company, adverts are used to get people interested while on different websites, news articles and blogs are used to get people reading up on the latest information. Facebook is used to its advantage in reaching a wide target audience, and including photos and links back to the main website so people know where to find the products. Here is an example of a blog.
Three suggested improvements to their use of Social Media
Use more hashtags on all social medias, Facebook, twitter and Instagram, so a larger audience is reached, and more links are made.
Trying to get more followers, by sharing more posts, liking more posts, and getting their name out more on the internet.
Update Instagram a bit more, as Instagram is very popular with the younger generations and also get more involved in their Pinterest account, as many young brides look on there for inspiration for their upcoming wedding.
Trying to get more followers, by sharing more posts, liking more posts, and getting their name out more on the internet.
Update Instagram a bit more, as Instagram is very popular with the younger generations and also get more involved in their Pinterest account, as many young brides look on there for inspiration for their upcoming wedding.
